Perhaps one of the hardest things to do with video content–but the single most important thing–is to capture your viewer’s attention and hold it. For a standard YouTube upload, you have about 10-20 seconds to “hook” your viewer. For short-form video platforms like TikTok, you have roughly 3 seconds! That may seem remarkably fast, but […]
Once you’ve created an awesome piece of video content it’s time to employ a repurposing strategy to break it down into pieces for distribution and promotion. Here a few ideas for wringing the most value out of your hard work. Short-form Short-form “vertical” video is very hot right now. Platforms like TikTok, YouTube, and Instagram […]
Like live production, editing can also involve a lot of steps and details. However, this is also where the process of producing video content gets most creative. You’ve collected all of your ingredients and now you get to cook up your “dish” into a delicious audio-visual presentation. Here are a few tips to make the […]