Ignition Point – Main Blog Archive
4 Ways to Hook Video Viewers
Perhaps one of the hardest things to do with video content–but the single most important thing–is to capture your viewer’s attention and hold it. For a standard YouTube upload, you have about 10-20 seconds to “hook” your viewer. For short-form video platforms like TikTok, you have roughly 3 seconds! That may seem remarkably fast, but […]
Should I Hire a Videographer, Video Producer or Production Company?
I find it frustrating when people use the term “videographer” when they actually need a “video producer” or “production company.” For those unfamiliar with the film, TV, or video production industries, these distinctions can be a bit confusing. In this post, I hope to clarify these terms, so that you can hire the right person […]
How to Get Your Videos Seen
Video content doesn’t exist in a vacuum. Its crucial to have a strategy for publishing your content in the right place, at the right time, with optimized supporting content. Here are some key things to consider before hitting publish. Choose the Right Platform YouTube is a popular platform for video content, although it is also an […]
Breaking It Apart: Ideas for Getting Many Pieces of Content From One Video
Once you’ve created an awesome piece of video content it’s time to employ a repurposing strategy to break it down into pieces for distribution and promotion. Here a few ideas for wringing the most value out of your hard work. Short-form Short-form “vertical” video is very hot right now. Platforms like TikTok, YouTube, and Instagram […]
Putting It All Together: Tips for Video Editing
Like live production, editing can also involve a lot of steps and details. However, this is also where the process of producing video content gets most creative. You’ve collected all of your ingredients and now you get to cook up your “dish” into a delicious audio-visual presentation. Here are a few tips to make the […]
How to Capture Great Live Video
There is a lot that goes into live video production, which is too much to cover in one blog post. But here are some key tips we’ve put together based on the common challenges encountered over the years. Call Sheets Live production is a lot like event planning…you need to get everyone in the right […]
How to Get Organized for Your Next Video Project
So you think you’ve got a great video idea. You’ve fleshed out a content strategy. Now it’s time to start figuring out the nuts and bolts of how you’ll actually get the video made. Here are a few things to consider as you get started.
How to Develop Ideas for Your Next Video Project
There are so many different directions you can go with video content…where to start? Here are some quick tips for generating solid ideas.
How to Write for the Ear, Not the Eye
The main thing to keep in mind when writing for the ear is to be conversational. What does this mean exactly? It means your script should read like a “well-ironed conversation”, not a speech. In this post, I outline my top ten tips to improve your video scripts and make them sound more like the […]
Why Every Brand Needs a Creative Video Partner (Not Just a Videographer)
Videographers (and cinematographers, their filmmaking counterparts) play an important role in creating video content. They are responsible for capturing crisp, clear, and beautifully-composed moving images with a camera. These moving images, or shots, are then edited together into a sequence that tells a story. The technical skills needed to operate a professional camera and create […]